Amazon PPC vs. Google PPC: What's the Difference?

Apr 24, 2019


Welcome to Alan's Creative - your trusted partner in the world of website development and business and consumer services. In this article, we aim to shed light on the key differences between Amazon PPC and Google PPC advertising. By understanding the unique features, targeting options, and ad placements offered by these platforms, you can make informed decisions to boost your online presence and maximize your return on investment.

The Power of Amazon PPC

Amazon PPC (Pay-Per-Click) advertising provides businesses with a highly targeted platform to promote their products directly on Amazon's marketplace. With millions of active shoppers, Amazon offers a massive potential customer base. By leveraging Amazon PPC, you can reach interested shoppers at the exact moment they are searching for products like yours.

Ad Formats and Placement

Amazon PPC offers various ad formats, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Sponsored Products appear within search results and product detail pages, while Sponsored Brands appear as headline placements on search results pages. Sponsored Display Ads widen your reach beyond Amazon, displaying your ads on third-party websites and apps.

Targeting Options

Amazon PPC offers precise targeting options to help you connect with your desired audience. You can target shoppers based on specific demographics, interests, or even by specific ASINs (Amazon Standard Identification Numbers). With the ability to set bid adjustments for different targeting criteria, you can optimize your campaigns to achieve better results.

Harnessing the Power of Google PPC

Google PPC (Pay-Per-Click) advertising, primarily through Google Ads, is a vast and versatile advertising platform that covers search, display, video, and more. While it may not offer the same product-focused targeting as Amazon, Google PPC provides unparalleled reach and the ability to target users at different stages of their purchasing journey.

Ad Formats and Placement

Google PPC offers diverse ad formats, including search ads, display ads, video ads, shopping ads, and more. Search ads appear at the top and bottom of organic search results, display ads are shown on relevant websites and apps, and video ads are displayed before, during, or after YouTube videos. Shopping ads are ideal for e-commerce businesses, as they showcase product images, prices, and merchant information.

Targeting Options

Google PPC provides extensive targeting options to reach your ideal audience. You can target users based on their search queries, geographical location, demographics, interests, and even specific websites or placements. Maximize the reach and impact of your campaigns by utilizing Google's advanced targeting features and options.

Key Differences: Amazon PPC vs. Google PPC

Now that we have explored the individual strengths of Amazon PPC and Google PPC, let's delve into the key differences that can help you make an informed decision based on your business needs and objectives.

Intent and Behavior

Amazon PPC taps into the intent-driven behavior of shoppers actively searching for products, with a focus on driving immediate sales within the Amazon ecosystem. On the other hand, Google PPC allows you to target users at various stages of the buying process, from awareness to consideration and conversion.

Product vs. Brand Exposure

Amazon PPC is highly effective in driving product-specific visibility on Amazon, enhancing your chances of making sales. With Google PPC, you can showcase your brand and products on a vast network of websites and platforms, increasing overall brand exposure and reaching potential customers beyond one marketplace.

Competition and Cost

Competition on Amazon is fierce, especially in popular product categories. The cost-per-click (CPC) for Amazon PPC can be higher, considering the high intent and purchase-ready nature of Amazon users. Google PPC, on the other hand, offers a wider range of industries and niches, potentially providing a more cost-effective approach if competition is lower.

Search Volume and Reach

As the largest search engine in the world, Google offers unrivaled reach and search volume. When it comes to sheer audience size, Google PPC presents an opportunity to reach a broader range of users. Amazon PPC, however, captures users with high buying intent, making it a valuable platform for businesses focused on immediate sales and conversions.


Both Amazon PPC and Google PPC have distinct advantages and cater to different business goals. While Amazon PPC excels at driving immediate sales on Amazon, Google PPC presents a more versatile platform with extensive reach and targeting options across various industries and stages of the customer journey. Understanding the key differences outlined in this article will empower you to make informed decisions and optimize your online advertising strategies accordingly.

At Alan's Creative, we understand the importance of effective online advertising and website development. Trust us to provide you with cutting-edge solutions and tailored strategies to help your business succeed in the digital landscape. Reach out to our experts today and unlock the true potential of your online presence!

Lori Smith
Informative and helpful.
Nov 8, 2023
Mayer Schreiber
Thank you for breaking down the pros and cons of both Amazon and Google PPC.
Sep 14, 2023
Will Wahbeh
I never realized the extent of the differences between Amazon and Google PPC.
Aug 8, 2023
Zachary Bain
The breakdown of keyword targeting was very informative. Thank you.
Jul 24, 2023
Andrew Burns
I'm impressed with the level of analysis in this article.
Jun 24, 2023
Yvonne Amrein
I'm impressed by the thorough analysis of Amazon PPC and Google PPC.
Jun 2, 2023
Tadas Scerbinskas
I'm already using Amazon PPC, but now I'm thinking of exploring Google PPC too.
Apr 26, 2023
Kristi Moore
Thanks for making the complexities of PPC advertising easier to understand.
Mar 9, 2023
Elizabeth Moceri
This article has given me a lot to think about in terms of my ad strategy.
Feb 19, 2023
Jonathan White
The unique features of Amazon PPC and Google PPC are well-highlighted in this article.
Dec 30, 2022
Wayan Ramug
I appreciate the depth of analysis that went into this article.
Dec 12, 2022
Richard Pettys
I appreciate the breakdown of the differences. It's helpful for decision-making.
Dec 11, 2022
Kandarajmagesh Bala
Great comparison! Very informative.
Nov 29, 2022
I like how the article dives into the specifics of ad targeting.
Nov 3, 2022
Craig Pfeffer
The detailed comparison of ad formats was exactly what I needed.
Oct 13, 2022
Rita Yang
Thanks for breaking down the pros and cons of each platform.
Sep 29, 2022
Abraham Yardley
Thank you for explaining the differences in such a clear and concise manner.
Sep 14, 2022
Angelo Picucci
I appreciate the detailed analysis. It's helpful for deciding which platform to use for advertising.
Sep 8, 2022
Janice Strasser
I appreciate the side-by-side comparison. It's really helpful.
Aug 26, 2022
Chris Sandbach
The comparison between Amazon PPC and Google PPC is well-explained.
Aug 3, 2022
David Lapter
I appreciate the focus on practical application rather than just theory.
Jul 11, 2022
Avin Rabheru
I never realized how different the ad formats were between Amazon and Google PPC.
Jul 6, 2022
Naili Zhu
I'm now much more informed about PPC advertising thanks to this article.
Jul 4, 2022
Leonard Veare
I've been using Google PPC for a while, but now I'm curious to try Amazon PPC.
May 23, 2022
Carrington Services
I'm considering making changes to my ad campaigns based on this comparison.
May 12, 2022
Dave Cyphers
Interesting read. The differences between Amazon PPC and Google PPC are significant.
Apr 21, 2022
Mel Philippou
The performance metrics comparison was very enlightening.
Mar 31, 2022
Douglas Ceto
The insights provided about audience segmentation were eye-opening.
Mar 17, 2022
Joyce Carter
I'm considering revising my entire PPC strategy after reading this article.
Mar 2, 2022
Brian Lion
I'm really considering expanding to both Amazon and Google PPC now.
Feb 27, 2022
Jeffrey Shulze
I'm considering broadening my ad strategy after reading this.
Feb 25, 2022
Atera Networks
I never knew Amazon PPC had such specific targeting features. Thanks for sharing.
Feb 14, 2022
Jason Abate
I've had success with Google PPC, but I'm considering trying Amazon PPC after reading this.
Feb 7, 2022
Mike Kimberly
I'm impressed by the level of detail this article goes into about each platform.
Jan 26, 2022
Rob Simms
I've been considering PPC advertising, and this article has been very helpful.
Jan 12, 2022
Marybeth Febus
The information on ad performance metrics was extremely helpful.
Dec 10, 2021
Brian Will
The unique features of each platform were explained very well.
Dec 9, 2021
Hogan Luke
I appreciate the practical approach of this article.
Dec 7, 2021
Vincenzo Iannucci
I didn't realize the targeting options were so different. Good to know!
Nov 16, 2021
Kai Wilkens
This article has opened my eyes to new possibilities for advertising.
Nov 5, 2021
Jean Sapere
I appreciate the clarity with which the differences were explained in this article.
Oct 26, 2021
Julie Goodenough
The insight on ad placement and performance tracking was valuable.
Oct 13, 2021
Katie McGinnis
The ad targeting comparison has been incredibly helpful.
Oct 13, 2021
Joseph Ingersoll
I'm definitely going to review this article again when planning my next ad campaign.
Oct 5, 2021
Karen Imran
The details on campaign optimization strategies were very informative.
Sep 24, 2021
Ginger Gaines
Interesting read. I'll be looking into Amazon PPC for my business.
Sep 17, 2021
Mark Seiger
The section on ad placement and visibility was particularly enlightening.
Aug 25, 2021
Kelly Schianchi
The section on campaign management was detailed and helpful.
Aug 4, 2021
David Poole
I like how the article delves into the nuances of ad formats on each platform.
Jul 27, 2021
Douglas Richards
I like how this article emphasizes the importance of understanding the differences.
Jul 23, 2021
Robert Goldstein
Thank you for laying out the strengths and weaknesses of each platform so clearly.
Jul 22, 2021
Elena Thomas
I'm considering branching out to both Amazon and Google PPC after reading this.
May 28, 2021
Susan Luh
Thank you for the practical guidance on understanding these platforms.
May 17, 2021
Amel Gaily
This article provides a clear understanding of the distinctions between Amazon PPC and Google PPC.
May 7, 2021
Christopher Papandrew
I'm grateful for the practical insights shared in this article.
Apr 30, 2021
Laura Wencil
Great comparison! Very informative and helpful.
Apr 2, 2021
Jarrod Woff
I appreciate how this article lays out the key differences in a clear manner.
Mar 29, 2021
Archie Archie
Thanks for breaking down the complexities of PPC advertising in such a clear manner.
Mar 27, 2021
Andy Grant
As someone new to PPC, this comparison has been incredibly helpful. Thank you.
Mar 22, 2021
Channing Bailey
The section on ad targeting was particularly insightful.
Mar 8, 2021
Jeff Bernardy
The targeting options comparison was really eye-opening.
Feb 20, 2021
Michael Ashford
This article has made me rethink my approach to online advertising.
Jan 31, 2021
Viren Patel
The breakdown of ad placement options was very clear and helpful.
Jan 30, 2021
Lisa Bufe
I appreciate the emphasis on understanding the practical implications of the differences.
Jan 20, 2021
Robert Chimka
Kudos to the author for providing such an insightful comparison.
Jan 5, 2021
Kevin Costley
I'm going to refer back to this article when planning my next ad campaign.
Jan 2, 2021
Joe Calve
The comparison of ad format differences has given me new ideas for my ad campaigns.
Dec 6, 2020
David Wenrich
I'm excited to experiment with some of the strategies mentioned in this article.
Nov 27, 2020
Nicole Lamoureux
The article has clarified many aspects of Amazon PPC and Google PPC for me.
Nov 13, 2020
Ken Mahar
I'm looking forward to implementing some of these insights in my advertising strategy.
Nov 8, 2020
Tiffney Cousins
The targeting options for Amazon PPC versus Google PPC are quite distinct.
Aug 28, 2020
Kilian Koepsell
I'm considering overhauling my PPC strategy after reading this.
Aug 17, 2020
Amy Groh
The ad placement breakdown was extremely helpful.
Aug 11, 2020
William Hudson
I've learned a lot about the differences in targeting options between the two platforms.
Aug 2, 2020
Doug Dreisinger
I never knew there were so many nuances to consider in PPC advertising.
Jul 31, 2020
Gerald Fajardo
The information on audience segmentation is invaluable.
Jun 10, 2020
Kyle Vandercar
This comparison has given me a fresh perspective on my advertising approach.
Jun 5, 2020
Terri Forgy
The comparison of cost efficiency was particularly enlightening.
Jun 3, 2020
Laurie Buckley
The breakdown of the performance tracking features was eye-opening.
May 25, 2020
John Brancheau
This comparison has definitely given me a better understanding of the two platforms.
May 19, 2020
Arthur Lockley
I found this comparison to be quite eye-opening. Thank you.
May 8, 2020
Lauren Pica
I'm excited to apply some of the principles discussed in this article.
May 2, 2020
Danielle Russo
I didn't realize there were so many differences between Amazon PPC and Google PPC.
Apr 8, 2020
Mark Cortinas
This article has given me a lot to think about in terms of my online advertising strategy.
Mar 16, 2020
Joseph Comeau
Thank you for this thorough comparison. It's been very enlightening.
Mar 4, 2020
Steve Vierra
I appreciate the insights provided about the bidding strategies on each platform.
Feb 27, 2020
Torrey Williams
This is exactly the information I needed to make an informed decision. Thank you.
Feb 20, 2020
Jennifer Kromphold
I've been wondering about this. Thanks for the detailed explanation.
Feb 14, 2020
Wayne Garibaldi
I never knew there were so many differences in ad placement between the two platforms.
Feb 12, 2020
Paruey Anadirekkul
I'm amazed at how different the targeting options are between Amazon and Google PPC.
Feb 3, 2020
Ricardo Fontanelli
The insight on ad performance tracking is exactly what I needed.
Jan 1, 2020
boon hock chng
I feel more confident in my understanding of the differences now. Thank you.
Nov 19, 2019
Zach Gray
This article has given me a lot to consider for my upcoming ad campaigns.
Nov 13, 2019
Gagandeep Available
The section on targeting options has given me a lot to consider.
Oct 28, 2019
Catharina Lundgren
I never realized the differences were so pronounced. Thanks for sharing this.
Oct 23, 2019
Mario Domanti
It's refreshing to read an article that provides such practical insights.
Oct 20, 2019
Shane Baldino
The section on audience targeting was truly eye-opening.
Oct 2, 2019
Santiago Fuentes
As a small business owner, this comparison is incredibly valuable. Thank you.
Sep 25, 2019
Mary McConnell
Thank you for providing such a clear and informative comparison.
Aug 30, 2019
Pankaj Lahoti
This article made it easier for me to see which platform aligns best with my goals.
Aug 25, 2019
Rick Easter
I'm now considering a more comprehensive approach to PPC advertising after reading this.
Aug 11, 2019
Robert Appel
The distinctions between Amazon PPC and Google PPC are clearly presented in this article.
Aug 10, 2019
Dan Coffee
The article does a great job of highlighting the practical implications of the differences.
Aug 3, 2019
Nicole Bradley
I appreciate the effort put into explaining the nuances of Amazon PPC and Google PPC.
Jun 16, 2019
Michael McPherson
The breakdown of Amazon PPC versus Google PPC is very helpful.
Jun 15, 2019
Jason Kordas
The article offers valuable insights for businesses considering PPC advertising.
May 25, 2019
Maureen Hugel
The comparison of targeting options was extremely valuable.
May 18, 2019
Jack Klohoker
I'm glad I came across this article. It's given me a lot to think about.
May 16, 2019