Increase Your Organic Search Ranking: Keyword Research for SEO

Jan 23, 2021


Welcome to Alan’s Creative, the leaders in website development services in the business and consumer services industry. As experts in the field, we understand the importance of organic search ranking and how keyword research plays a crucial role in achieving higher visibility on search engines like Google.

Understanding Keyword Research

To outrank other websites and improve your organic search ranking, it's essential to conduct thorough keyword research. Keyword research involves identifying and analyzing specific words or phrases that potential customers use while searching for products or services online.

The Importance of Keyword Research

Keyword research helps you understand your target audience better, their search behavior, and the terms they use to find businesses like yours. By identifying and optimizing your website content around relevant keywords, you increase the chances of appearing in relevant search results, driving organic traffic to your website.

Choosing the Right Keywords

Effective keyword research involves selecting the right keywords that have a balance between search volume, competition, and relevance to your business. It's important to find keywords with a high search volume and low competition, giving you the best opportunity to rank higher on search engine result pages.

Keyword Research Process

Alan’s Creative follows a comprehensive keyword research process to help increase your organic search ranking effectively.

1. Identify Your Target Audience

Understanding your target audience is crucial for successful keyword research. Consider their demographics, interests, and preferences, and identify their pain points that your business can solve. This will help you create a list of relevant keywords that resonate with your potential customers.

2. Brainstorm Relevant Topics

Based on your target audience's interests and pain points, brainstorm relevant topics related to your products or services. Think about what your potential customers would search for and compile a list of possible topics.

3. Keyword Expansion

Using specialized keyword research tools, expand your list of topics into a comprehensive list of potential keywords. These tools provide valuable insights into search volume, competition, and related keywords that can further refine your keyword strategy.

4. Analyze Competitor Keywords

Researching your competitors' keywords is a great way to find new keyword opportunities. Analyze their website content, meta tags, and page titles to identify keywords they are targeting. This analysis will help you discover valuable keywords that you might have missed during your initial research.

5. Refine and Prioritize Keywords

After compiling a vast list of potential keywords, analyze and refine them based on their relevance, search volume, and competition. Prioritize the key phrases with high search volume and low competition that align with your business goals and target audience.

Implementing Keyword Research for Improved Rankings

Once you have a refined list of targeted keywords, it's time to implement them strategically across your website to improve your organic search ranking.

1. On-Page Optimization

Optimize your website's meta tags, headings, and content with the selected keywords. Ensure they appear naturally throughout your website while providing valuable information to visitors. Avoid keyword stuffing, as search engines penalize websites that engage in such practices.

2. Quality Content Development

Create high-quality and unique content that utilizes your keywords naturally. Develop informative blog posts, articles, and guides that provide value to your audience and answer their queries. Engaging content not only attracts visitors but also encourages them to stay longer on your website, improving your search ranking.

3. Internal and External Linking

Include internal links within your website to connect relevant pages and guide visitors to explore more of your content. Additionally, focus on building high-quality external links from authoritative websites. These links act as endorsements and enhance your website's credibility, positively influencing your search ranking.

4. Regular Monitoring and Optimization

Keyword research is an ongoing process. Continuously monitor your organic search rankings and the performance of your chosen keywords. Analyze search trends and adapt your strategy accordingly. Regularly update and optimize your content to stay ahead of the competition and maintain or improve your search ranking.


Achieving a higher organic search ranking requires a well-executed keyword research strategy backed by quality content development and optimization. As the leading website development service provider in the business and consumer services industry, Alan’s Creative offers comprehensive solutions to boost your website's visibility and drive organic traffic.

Partner with us for your keyword research and SEO needs, and take advantage of our expertise in understanding your target audience, choosing the right keywords, and implementing an effective optimization strategy. Contact Alan’s Creative today to enhance your organic search ranking and dominate your industry with a top-performing website.

Andrew Eccleston
The insights shared in this article are valuable for anyone looking to improve their website's SEO performance.
Oct 2, 2023
Mark Gaetano
The article elucidates the essential connection between keyword research and improving search engine visibility.
Aug 14, 2023
Andrea Demuth
This article provides practical guidance on optimizing search engine visibility through keyword research.
Jul 16, 2023
Rachel Nicoll
I found the suggestions on keyword research strategies to be approachable and easy to implement.
May 14, 2023
Melissa Metzke
Thanks for shedding light on the significance of keyword research in organic search ranking.
May 7, 2023
Willi Goodman
These strategies for maximizing organic search ranking through keyword research are definitely worth implementing.
Apr 13, 2023
Khonexay Xayyalath
I never realized how crucial keyword research is until reading this article. Thanks for the insights!
Apr 8, 2023
J Kosteroski
The tips for conducting keyword research effectively are practical and can be readily applied.
Jan 28, 2023
Mark Rudkin
This article has motivated me to review and improve my website's keyword strategy.
Jan 16, 2023
Randy Nolden
I found the tips on conducting effective keyword research very helpful and practical.
Nov 2, 2022
Teresa Gray
I've been struggling with keyword research, but this article has given me a better understanding. Thank you!
Sep 2, 2022
Khalid Mehmood
Great article! Keyword research is indeed essential for improving organic search ranking.
Aug 28, 2022
Ronald Bredenkamp
The information regarding organic search ranking and keyword research is presented in an easily digestible format.
Jul 31, 2022
Eric Alejandrino
Valuable tips for driving improved organic search ranking through strategic keyword research.
Mar 11, 2022
Steve Tsahrelias
I'm looking forward to implementing the strategies mentioned in this article for better search ranking.
Feb 24, 2022
Antony Odhiambo
Insightful article on leveraging keyword research to boost organic search ranking.
Feb 20, 2022
Amanda Rothschild
Do you have any tips for finding the right keywords for my website?
Feb 15, 2022
Kammy Fafard
I'm excited to dive into keyword research after reading this article. Thanks for the inspiration!
Jan 26, 2022
Isaac Wyatt
This article provides a comprehensive overview of the importance of keyword research for improving organic search ranking.
Jan 23, 2022
Maria Costucci
Great insights on the significance of keyword research in enhancing website visibility and search ranking.
Jan 7, 2022
Kamal Artwani
I appreciate the detailed explanations and examples that illustrate the importance of keyword research for SEO.
Jan 1, 2022
Rich Munro
The article effectively highlights the correlation between keyword research and improved search engine rankings.
Dec 28, 2021
Martin Wiesner
The article effectively addresses the importance of keyword research in securing higher rankings on search engines.
Nov 3, 2021
Tammy Corbin
I appreciate the detailed explanation of the importance of keyword research in SEO.
Aug 1, 2021
Jack McKinney
Informative and well-structured content that emphasizes the significance of keyword research for SEO success.
Jul 28, 2021
Dirk Rummel
This article provides valuable insights into the role of keyword research in optimizing search engine visibility.
Jul 8, 2021
Adrian Tuck
The article explains the link between keyword research and higher search engine visibility in a clear and understandable way.
Jun 13, 2021
Vanina Solis
The article offers practical suggestions for conducting keyword research to enhance organic search ranking.
May 3, 2021
Philip Ng
The article offers actionable advice for implementing keyword research strategies to improve organic search ranking.
Apr 8, 2021
Stuart Daughtridge
Insightful content on increasing organic search ranking through strategic keyword research methods.
Feb 24, 2021