Bud Light builds its own town 'Whatever USA' in Crested Butte, Colorado

Exciting to see a brand like Bud Light pushing boundaries with Whatever USA and creating unique experiences.

I hope this project doesn't overshadow the charm of Crested Butte.

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I wonder if other brands will follow Bud Light's lead in creating their own towns.

I hope 'Whatever USA' brings positive attention to Crested Butte.

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I'm curious to see how this will impact the tourism in Crested Butte.

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This is such an innovative marketing strategy! I can't wait to visit Whatever USA and experience it for myself.

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